Ice Holliday Cars

At Ice Holiday Car rental we offer a range from economical smart cars to luxurious SUVs. All at great prices.

We believe that on your adventure in Iceland the car you drive makes a big difference. To make your experience of this amazing island won


derful we offer you cars that are excellent for Icelandic conditions, of the highest standard and brand new.

At Ice Holiday Car rental we strive to offer the most friendly, and personal service in Iceland.

We want to make our customers as happy as possible, so please let us know if you have any special requests or special needs! If you have any other questions, please feel free to contact us and we will be in touch with you as soon as possible!



Njarðarbraut 1

230 Iceland




Hasso Car Rental

Hasso Iceland car rental is a family owned car rental and our primary goal is to give our customers great service and quality cars.

We have been operating since 1996 and we offer very good prices on car rental.

For traveling in Iceland – you do not need 4×4 cars when just traveling on the main road but if you intend to go into the highland we recommend you to use 4×4 (See „driving restrictions“ for further details).

Just let us know what your plan is and we will gladly help you to make your trip in Iceland a very good one.

When you are making your booking for a car please take good look at the car size, luggage and number of people that can be in the car – this is very important for your trip so that you feel good in the car when traveling.



Vesturbraut 10

230 Reykjanesbær




Go Iceland

Our primary goal is to have professional friendly service, the best rental rates in Iceland and make your travel experience comfortable and safe. We offer a wide range of 4×4 vehicles ready for your adventure in Iceland. Our Ford Escape is customers number one choice when exploring Iceland’s beautiful nature. We love to service.



Flugvellir 6

230 Keflavik




Go Car Rental

Who are we?

We are travelers like you
Go Car Rental is a local owned business and was established in 2011 with the idea of offering travellers like you the best option for a reliable car to get you safely around iceland.

We are also travellers like you. We believe that seeing Iceland’s beautiful nature shouldn’t cost you an arm or a leg. That’s why we wanted to give you the opportunity to experience Iceland in an affordable way.

We offer friendly customer service! We’ll help you plan your trip, just send us a line before you come or we can set up your trip once you arrive here, no problemo!

We are working close with KúKú campers & Go Campers , which are camper van rentals and therefore we know a thing or two about camping in Iceland as well.

We rent out all the necessary camping gear as well, tents, sleeping bags, pillows, mattresses etc. for those who simply want to be a bit more spontaneous and adventurous, sleeping under the light blue sky’s.



Helluhraun 4
220 Hafnarfjörður




City Car Rental

A Dependable Car Rental Choice that Meets Your Needs

City Car Rental is the most trusted car rental company situated in the heart of Reykjavik, Iceland. From this comfortable location, we provide our clients with the most exciting car rental options. We maintain an extensive fleet of comfortable, well-serviced cars that is comprised of small and fuel-efficient cars, jeeps, 16 seater vans, luxury cars and a lot more to suit your budget and other requirements.

No matter what purpose brings you to the country and the city, you can fall back on us to get the most optimum, hassle-free and low-cost car rental option that exceeds your needs. We will handover the rental vehicle to you and get the possession back from you either at the destinations of your choice or from our convenience locations (charges may vary). We give you an option of choosing an experienced, trained driver with the services.

We have covered most of popular spots and have a widespread network to cover others in the city. Even when you will be enjoying steering our well-serviced rental vehicle around the city, we would keep ourselves involved throughout and be at your rescue with our around-the-clock road assistance service.

Pick-Up and Drop-Off

We cover several locations for pick-up and drop-off in the Reykjavik and Keflavik regions including Keflavik International Airport. These services are available around the clock at all locations excluding the Reykjavik office which is accessible from 8:00 to 23:00.

Pick-up and drop-off can cost you 3.000 ISK for many locations including Keflavik International Airport, Keflavik region and the Greater Reykjavik area. They are, however, absolutely free of cost if you select the locations at our offices in Reykjavik, Keflavik and zip codes 101, 103, 104, 105, 108, 109, 111, 200 and 201 in Reykjavik.



Njarðarbraut 11
260 Reykjanesbær




Fara Car Rental

Fara Ehf is a touring vehicle and camping equipment rental firm established in 2016. The company is based in Kopavogur, Greater Reykjavik.

We provide the building blocks for a great holiday in Iceland by providing vehicles and equipment to fit your needs.

Our products combined with our friendly, knowledable and professional staff will inspire and exceed the expecations of our customers.

Fara is an icelandic word that translates into english as “GO”.



Hamraborg 10

200 Kópavogur




Ice Rental 4×4 Iceland


When you visit Iceland, Icerental 4×4 can take care of all your 4×4 car rental needs.

On many of the local F-Roads in Iceland, cars with 2-wheel drive aren’t allowed. For that reason, Icerental 4×4 has a wide variety of 4×4 rental cars suitable for Iceland roads. We have many different models and sizes of competitively priced 4×4 car rentals for your Iceland visit. We pride ourselves on providing our customers with quality 4×4 vehicle rentals that meet all their requirements for driving on local roads, and we always strive to be the most reliable rental car service in the Reykjavik, Iceland area. When you’re looking for a 4×4 rental in Iceland, you can count on Icerental 4×4.
We have an office in downtown Reykjavik where you can pick up the car. We will also gladly meet our customers at the Keflavik airport 24/7, 365 days a year. If you’re going to be in the Reykjavik or Keflavik area, schedule your Iceland car rental appointment before you arrive and we will work with you to have your rental car available to you at your convenience.

We offer free GPS with every rental vehicle!

Bogatröð 2122
235 reykjanesbær


Bali Bílaleiga


The name „Bali“ refers to my grandfather, my father’s father. His name was Ástmar Ingvarsson but always called Addi Bali but the Bali name referred to the farm he was from called Balaskarð which is located in the northern part of Iceland, between Blönduós and Skagaströnd. When Addi Bali met his wife, Jóhanna Sigurjónsdóttir (my grandmother), that was from Vestmannaeyjar but studied at the Women’s College in Blönduós they moved together to Skagaströnd and had four children, my dad being the youngest of the four (Ástmar Kári Ástmarsson). In Iceland the last names are a little bit different from most countries. You take your father’s given name (or your mother’s if you don’t have a dad) and add son or daughter to the end. ​- Maríanna



Njarðarbraut 11a
260 Njarðvík




Ice Rental Cars

Ice Rental Cars is a friendly car rental in Iceland. It is operated by a family owned private company. You can pick up and drop of cars in our car rental in Keflavik and in our car rental in Reykjavik.

We have 50 years of experience in sale and leasing of cars and a workshop are all under the name of Bernhard ehf.

Our main goal is to provide an excellent and a personal service to all our clients. We offer pickup and dropoff both in Keflavik Airport and in Reykjavik city.

We hope do to business with you in the near future. Feel free to give us a call or send us an email if you have any questions about our car hire.

Bogatröð 1
235 Reykjanesbær


Lava Auto Iceland

We are passionate to make your rental with us the most memorable.

Our staff here at Lava Auto consists of professional, service-minded individuals that both love cars and have a solid understanding of the car industry. Our family-owned business also understands what constitutes quality service, and makes every effort to ensure that you are taken care of while enjoying your trip through Iceland.

Do you have any questions about our car rental agency, or would you like to learn more about planning for your Icelandic vacation? Be sure to contact us here at Lava Auto, where we’re always eager to provide guidance on not only affordable car rental options, but also must-see sites and must-do activities during your stay. Email us at the address below to learn more.

Great Price and service

No cancellation fee up to 72h before pickup

Free pickup-dropoff to/from Keflavik Airport

Free shuttle services to and from the airport

We deliver cars to you in Reykjavik and nearby towns by request for a fixed fee

Brand New Cars with Unlimited Mileage per rental

Iðavellir 11
230 reykjanesbær